Build on the principle of Universal Health Care and inspired by 3 founding principle of 1) Basic Essential Primary Healthcare, 2) Accessible to all 3) Affordable for all OnDoctor Co., Ltd was initiated by Dr. Htet Zan Linn and co-founder Dr. Su Mon Mon Tun. Since starting in 2016 the start-up has helped connect doctors with over million patients for virtual consultation using its (DIM) Direct Instant Messaging app OnDoctor and Facebook messaging services. Additionally, the OnDoctor uses its strong social media presence to promote contents on primary and preventive care targeting seasonal disease outbreaks and issues like women healthcare and sexual education which is often not talked about in the conservative Myanmar society.
OnDoctor uses 2 communication channels to connect patients with healthcare providers. Its official Facebook page and its OnDoctor app. On its Facebook page, OnDoctor has engagement with its 1.4 million flowers. The OnDoctor health administrations who are General Practitioners and healthcare professionals send and receive over 3 million messages each year. The health literacy is promoted through OnDcotor website which has an average of 10,000 visitors daily and OnDoctor Facebook page that receives over 450,000 engagement from its 1.4 million followers every month. 90% of the engagement is from within Myanmar while other 10% is from the Myanmar nationals in diaspora mostly around ASEAN.
The quality for the contents and health consultation provided by OnDoctor follows a strict code of Standard Operating Procedures (SOPs) prepared by our partner Hexagon Medical Education Centre. Hexagon Medical Education Centre is operated by one of the most recognized members of MRCGP (members of the royal college of general practitioners) in Myanmar. OnDoctor practices “Standardized Health Message” for communication that is recognized as the standard for medical communication practice in Myanmar and is published by the Ministry of Health and Sports (MOHS) of Myanmar. OnDoctor ensures that all the doctors giving consultation to its users are registered doctors of Myanmar Medical Council (MMC). OnDoctor has reported its procedures and practices to the MMC.
Because of this quality control, OnDoctor was recognized and asked by Ministry of health and sports, Department of Medical Research to use the OnDoctor app for cancer registry project in Hlegu Township in Myanmar. It was also asked by the Ministry of Health and Sports to design posters for health literacy. In the wake of COVID-19, OnDoctor partnered with MOHS to promote the importance of washing hands and good hygiene by producing songs and videos inviting well-known artists. In the tablets and mobiles issued by Myanmar Government for health assistants and midwives, OnDoctor health literacy contents and its apps are pre-installed into the devices by the Ministry.
In 2018 OnDoctor was the winner of the KBank’s 2018 Biz Plan Challenge. In 2018, OnDoctor became the winner of ASEAN ICT awards in Bali, Indonesia. In 2019, OnDoctor won the ASEAN Business Award 2019 under the category of Startup & Innovation Driven Entrepreneur. It has also won the ASEAN Rice Bowl Startup Awards for the categories “Myanmar Best Life Helper” and “Myanmar People’s Choice Award”. OnDoctor was also nominated for Asia Pacific ICT Alliance (APICTA) awards by Myanmar Computer Federation in 2019.
The new version of the OnDoctor App was rolled out in January 2020 and allows one user to maintain records of her/his family members and communicate with doctor for each family member separately. This feature will be especially helpful for child care, elderly patients and patients with disability or someone unable to read and write. OnDoctor is currently working on app development for automated chatbots and integrate Artificial Intelligence to scale the operation. With building wallet and parentship with many hospitals, clinics, pharmacies, medical labs and practitioners, OnDcotor is moving towards creating a virtual network of healthcare ecosystem.
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